How to convert a would-be fan

How to convert a would-be fan

When your friend discovers the best yoghurt she’s ever tasted at her local market, she knows which stall to go back to next week to buy more. Netflix suggests your dad might enjoy ‘House of Cards’ based on his previously watched shows. Once he’s worked his way through...
Be intentional

Be intentional

What does it mean to be intentional? Who and what is most important to you? The people, the actions or practises that feed your soul and make your life richer The reasons or justification behind why you do the things that you call work “I go to work so that I can...
Build your own dream team

Build your own dream team

Sometimes we get trapped thinking we need to do everything on our own. Write our own songs Design our own poster Build our own website Write our own press release Drive our own marketing campaign Sell our own show Direct our own performance If you’re a songwriter,...
Be a contender

Be a contender

What are you waiting for? Permission. Maybe you’re waiting for the person in charge to tap you on the shoulder and say, “It’s your turn. You’re up next.” The problem is, how will they know you’re ready? When you step up and demonstrate it through your actions. By...