Build your own dream team
Sometimes we get trapped thinking we need to do everything on our own.
- Write our own songs
- Design our own poster
- Build our own website
- Write our own press release
- Drive our own marketing campaign
- Sell our own show
- Direct our own performance
If you’re a songwriter, then yes – you do have to write songs.
If you’re a web designer, then yes – you build websites.
But when you let your lack of skills in a certain area stop you from doing the work you’re meant to do, it’s time to look at who else is on your team.
No-one gets to be a ‘successful individual’ without the support of a team.*
He may have been acclaimed as the greatest basketball player of all time, but Michael Jordan couldn’t have won six NBA championships without his Chicago Bulls coach and teammates.
“1989” won Album of the Year at the 2016 Grammy Awards, but grammy.com lists over twenty people involved in writing, engineering and producing Taylor Swift’s album even before considering her management, legal, accounting and publicity teams.
If you could assemble the perfect roster of talent to complete your world class project – be it album, show, film, exhibition, book, TED talk or tv series – what roles would you need to fill and who would you enlist?
Before Mark Ronson will produce your Grammy nominated album, David Fincher will direct your series for Netflix or Ken Davenport will produce your Broadway show, you need to earn their trust and attention.
Trust and attention are earned through consistent action. Look at the roles you specified and consider who can you draft to your team today? Rather than waiting for a team of A-list superheroes to fall into place – look around you and notice the people in your network with skills that complement your own.
If building a website isn’t your strong point, you don’t need the call in the lead programmer from Facebook. Who do you know that is tech savvy enough to answer questions you may have, or who is willing to work on your site at a price you can afford?
Chances are that your current personal and professional network is brimming with untapped ’super powers’ – the Instagram expert, the musical director, the journalism student and graphic designer. Identifying a team that is ready to get to work on your project today is infinitely more valuable than dreaming about the team you might assemble in the future.
It’s the work you do to now that will build your trust and attention with the top performers you intend to work with in the future. Make your work consistent and remarkable enough that they approach you.
*Is there any such thing as a successful individual?